Church Marketing Rocks

Yesterday, I dissed on church marketing a bit, but I’m still a huge fan.

For example: buisiness cards.

I love business cards. They work.

Today I finally got an Alabama Driver’s license. I went to the county office, waited for about 2 hours, went through 15 minutes of questions, a photo, and bam, I was done.

When it came my turn I smiled and asked the woman how her holiday was. She said it was exciting to give her husband an iPod Touch for Christmas. I said that my wife gave me a hat, which was the perfect give to keep a shaved head warm.

(On Christmas Eve we worshiped with Sojourn Church. My pal John made sure I was stocked up on business cards to promote their launch in the brewery on Jan. 11th.)

When I reached into my wallet to pull out my debit card to pay, I pulled out a card as well. I laid it down and said,

“I worshiped with these guys on Christmas Eve.”

She said she’d never heard of Church in a Brewery but that she really enjoyed the Christmas Eve service at Grace UMC. She asked to keep the card. (My vibe was that Grace is the right place for her – but I’m suspecting she might have a friend to pass the card along to who would find a great home at Sojourn.)

Business Cards with a web addresses just work. In a situation where it’d be awkward to try to start up a conversation about going to church while there are 300 other people waiting for driver’s liscneses it’s simple and gets you to the point quick.

4 Responses to “Church Marketing Rocks”

  1. 1 janowen December 29, 2008 at 10:25 pm

    that’s a great idea Billy. I don’t normally hand mine out around town but you’ve given me an idea……of course I have to dig mine out of my purse….. 🙂

  2. 2 Bill Brunton December 30, 2008 at 9:12 am

    Hey Billy,

    I enjoy hearing your thoughts on church planating and church marketing the struggle that many pastors have feelign caught between worldly commercialism of the world and practically finding ways to reach the lost and forgotten.

    Just a thought but perhaps God has you in a holding pattern for some reason right now? You obviously have talents and gifts and passion for following Jesus. Maybe he wants you to join a community and receive care for a while…to heal and to grow? To what community would your heart be leading you if that were a possibility?

    Keep bloggin’!

  3. 3 Billy Chia December 30, 2008 at 9:12 pm

    “Holding Pattern” is a great way to describe where I’m at right now. My family is in the process of finding a church home – we definitely need a place to heal and grow.

    I’m taking a break from leadership for a season, but not from serving. I still want to serve Jesus with all I’ve got (whether that’s in a local church, at my job, or with my neighbors.)

    You can check out this post where I describe what kind of community we are looking for:

  1. 1 Church Marketing Rocks « Billy Chia | Web Design and Developement for Small Business Trackback on December 30, 2008 at 12:44 pm
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