Posts Tagged 'Marketing'

Brand the Bulletin

This week for Creative Chaos I’m talking about the redesign we did on our worship folder.

Tony Morgan blogged earlier this week about branding your series in front of your church. This is exactly the direction we are heading with our new design.

Note that we print all of our bulletins in house and choose to use gray scale as a means to better steward our resources. I make several versions of the graphic – color for our  large screen, website homepage, other print, etc… and black and white for the worship folder.

Old Bulletin Cover (Church Brand – Same cover used every week.)

Old Bulletin Cover

New Bulletin Cover (Series Brand – cover will change with each series. Our current series is simply titled, “New.”)

New Bulletin Cover

Church vs. Target

I’m a big Church Marketing Sucks fan, but I have to dis on a recent post:

What if Church was Fast, Fun & Friendly?

in which Kevin D. Hendricks compares church to Target and chimes that it should be more:

Fast – You’ll probably accuse me of being too consumerist, but how many visitors can sit through a 45-minute sermon? I know I can’t.

Well, Kevin, consider yourself so accused.


 

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